R3m Score measures emotional activation in just 3 words

Thanks to its powerful emotional analysis algorithms, the R3m Score measures spontaneous feelings and delivers a more sensitive score than the usual standards.

Young woman demonstrating the concept of the 3 questions for emotional analysis

Why choose R3m Score emotional analysis?

Simple

A study in one question. The respondent simply has to say the first 3 words that come to his mind when he comes out of an experiment or when he thinks of a brand.

Efficient

A spontaneous approach without any induction or orientation in the choice of responses. The R3M Score provides more refined teachings that are as close as possible to reality.

Easy

The R3m Score adapts to all audiences including children thanks to its many methods of collection: online, face to face, phone, home, on site…

Innovative

The R3M Score combines human expertise and technology. It is based in particular on algorithms resulting from 3 years of research and development work.

Score

The R3m Score provides an indicator for measuring emotional activation with a greater amplitude than conventional standards. It is the perfect complement to classic KPIs.

International

The R3m Score has been tested in more than 50 product categories and in several languages.
Its ease of implementation makes it particularly well suited to multi-country survey protocols

Our experts will show you all the features and help you create your emotional analysis questionnaires.

Overview of the emotional activation score in R3m Score software

An emotional activation score

The R3m Score measures the emotional activation of your customers and employees, providing a more sensitive indicator than conventional standards.

Insights for analyzing responses

The R3m Score reveals insights to better understand consumers’ feelings and evaluate the impact of your marketing actions.

A diagnosis to guide your actions

R3m Score offers a discriminating analysis of your studies. Get more precise information and use the results more easily in your actions.

“Surprising, Atypical, Powerful”.

Jean-Christophe Bertrand, Labeyrie Marketing Director.

THE R3M SCORE AT THE SERVICE OF YOUR STAKES

Improving customer satisfaction

Measure your customers’ true satisfaction regarding your products or the relationship with your teams. Determine the level of engagement throughout their customer’s experience.

Identification of the ambassadors

Increasing the customer basket

Detection of at-risk customers

Measuring emotional activation 1
Measuring emotional activation 2

Keeping your talents

Measure employees alignment with company strategy. Identify the most popular actions to make your work environment “a Great Place to Work.”

On boarding of new employees

Wage policy

Corporate Social Responsibility

Developing brand image

Identify consumer feelings at each point of contact. Make sure the values claimed by the brand are shared by consumers or detect weak signals.

Brand management

Advertising impact

Focus Group

Measuring emotional activation 3
Measuring emotional activation 4

Designing the best deal

Measure the strength of the emotional impact of your offer throughout its design. Identify the decisive insights to activate consumer decision-making.

Product Launch

Packaging test

Pricing models

Choose your formula and measure your emotional score!

We offer simple, clear rates commensurate with the benefits of our solution.

Number of PROJECTS
Max. created per year
Maximum number of observations
on the total number of projects created during the year
Monthly subscription
with unlimited number of users and guests
To be paid when ordering
for 12 months
Cost per project
S
SMALL
4 projects
10 000
730 € / month
8,760 €
2,190 €

Most chosen
M
MEDIUM
12 projects
30 000
1,780 € / month
21,360 €
1,780 €
L
LARGE
24 projects
60 000
3,175 € / month
38,100 €
1,588 €
XL
EXTRA LARGE
48 projects
120 000
5,535 € / month
66,420 €
1,384 €

Understanding how R3m Score emotional analysis offers work

What is a project?

K
L

Carrying out a project consists of loading into our platform a dataset (or several datasets of strictly identical format, as part of a barometer for example).

The R3M SCORE algorithm analyzes this data and delivers results on an interactive online dashboard.

What is an "observation"?

K
L

An observation corresponds to a person’s answer to the question “What are the 3 words that spontaneously come to mind? ».

The same person can answer several questions successively 3 words, for example to evaluate different proposals, this person will then count for as many observations as 3-word questions to which he will have answered.

Data analyst wondering how emotional analysis works

Trying r3m score is adopting it

Discover it now !