Let’s talk about surveys and emotional analysis…
for concrete, reliable studies!

In the field of user testing, balanced groups of testers are crucial to obtaining reliable, usable results. This article guides you through the essential steps for creating balanced groups of testers, focusing on the use of the R3m Score tool. You'll discover the...

Translating a questionnaire into several languages is a crucial step in reaching an international audience and ensuring accurate, relevant responses. However, this process can be complex and time-consuming

Designing an effective questionnaire is essential for collecting accurate and relevant data. One of the most powerful tools for achieving this is the conditional questionnaire.

Discover how R3MSCORE emotional analysis transforms the identification of drivers of liking to optimize customer satisfaction. Explore an innovative method that goes beyond traditional approaches for richer, more accurate insights.

Asking customers directly is essential to the optimization of Customer Experience. The goal is to identify obstacles to eliminate and delights to reinforce or to communicate more efficiently. However, facing a huge quantity of data after receiving the answers to...

Usually, customer feedback forms include an open question based on like/dislike: “What did / didn’t you like?”. R3MSCORE emotional analysis method consists in gathering 3 spontaneous words: “Following your experience with the company/brand, what are the 3 words that...

Customer delight is a rare and precious emotion that transcends the customer experience but can’t be simply assessed on a scale of 0 to 10. It consists in the outcome of an exceptional interaction that solidifies the connection between customer and brand, thus...