Let’s talk about emotional analysis
for concrete, reliable studies!

Asking customers directly is essential to the optimization of Customer Experience. The goal is to identify obstacles to eliminate and delights to reinforce or to communicate more efficiently. However, facing a huge quantity of data after receiving the answers to feedback forms, it is often difficult to determine true

Usually, customer feedback forms include an open question based on like/dislike: “What did / didn’t you like?”. R3MSCORE emotional analysis method consists in gathering 3 spontaneous words: “Following your experience with the company/brand, what are the 3 words that come to mind?” In both cases, we collect spontaneous language

Customer delight is a rare and precious emotion that transcends the customer experience but can’t be simply assessed on a scale of 0 to 10. It consists in the outcome of an exceptional interaction that solidifies the connection between customer and brand, thus offering undeniable loyalty and a remarkable