R3Mscore is the must-have SaaS solution for B2C and BtoB companies looking for an instant, reliable and cost-effective measure of customer satisfaction during their interactions with the brand, the product or the customer journey.

Our innovative approach focuses on the customer’s perception and its calibrated emotional score, providing an in-depth analysis of the customer experience.

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The benefits of R3M Score

Simplicity

One question for meaningful results

Economy

A reduced cost thanks to this unique approach

Predictive capacity

Emotion is the main driver of customer behavior

Opt for R3Mscore and optimize your relationships with your customers by measuring their satisfaction accurately and efficiently.

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EMOTIONS AT THE HEART OF DECISION-MAKING

Our emotions and automatisms guide our actions and dictate our decision-making. To obtain finer and fairer teachings, customer listening must now focus on the analysis of emotional and spontaneous responses.

The R3m Score is the study solution that allows brands to better assess the impact of their actions: Loyalty program, product launch, packaging test, wage policy…

Improve customer satisfaction

Design the best offer

Develop your brand image

Keep your talents

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HOW DOES IT WORK?

1 study in 1 question: R3m Score can be used alone or embedded in a traditional study. The collection method is suitable for all audiences, including children, and for all situations: online, face-to-face, over the phone, at home, on site, etc…

01

1 question: tell me 3 words

1 study in 1 question: the respondent simply has to say the first 3 words that come to mind after an experience or when thinking about a brand.

02

Word analysis

The R3m Score algorithms analyse each word, not for its meaning, but for its ability to translate an emotional activation: they are markers of power, lexical efficiency, involvement…

03

An emotional activation score

The R3M Score provides a more sensitive indicator of emotional activation than the limited classical standards such as overall scores, satisfaction scales, etc…

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THEY USE THE R3M SCORE FOR THEIR STUDIES

“Surprising, Atypical, Powerful”

Jean-Christophe Bertrand, Marketing Director at Labeyrie.

Key dates & figures



2024

1 million “3 spontaneous word” responses analyzed

Integration of an online questionnaire generation tool with advanced functionalities (quotas, rotations, filters, conditions…) into the R3MSCORE SaaS platform.

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2022

+400K “3 spontaneous words” responses analyzed by the SaaS platform, from 18 countries

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2020

Launch of the new SaaS platform

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2019

Expansion in the area of brand and customer experience

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2018

R3M Score wins the Marketing Research Trophy
First customers in the field of product testing

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2015

R&D program on the detection of emotions and automatisms in spontaneous associations

Trying r3m score is adopting it

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