Bring your customer segments to life
Turn your customer data into chatbots that your whole team can access at any time!
When insights lie dormant in reports
A view shared by almost all Marketing and Insights teams
The research has been carried out, the persona created…
But six months later, very few teams still refer to them when it really matters.
Customer insights exist, but they aren’t being shared!
Talk to your persona live
Rather than a long sales pitch, here’s what it looks like in practice.
Emma, 39, a manager in a service company, married, one child. Owner of Jasper, a Cavalier King Charles Spaniel, and Mochi, a European cat.
RelIAble Persona created for an international player in the animal health sector.
RelIAble Persona
An approach developed by R3MSCORE, in collaboration with SUGI RESEARCH.
The aim is not to replace your research.
It is to ensure that your customer segments are taken into account in your day-to-day decisions.
Your customer insights are summarised, enriched, and then transformed into conversational agents that are accessible at any time, directly from the R3MSCORE platform.
Already used successfully
An international player in the animal health sector has deployed several RelIAble Personas: two pet owner profiles and one veterinary profile.
Objective: To inject the reality of their clients directly into:
- their workshops;
- their creative sprints;
- their onboarding;
- their strategic decisions.
The digital persona: a two-stage process
1
SUGI RESEARCH
In-depth data analysis
Analysis and synthesis of all your existing data:
- Research
- Segmentation
- Verbatim Transcripts
- CRM
- Market Data…
Supplemented by targeted research into open-source data available on your segments.
Objective: to extract the richest and most accurate definition possible for each profile.
2
R3MSCORE
Transformation into interactive persona
Your data is transformed into interactive persona, enabling you to establish a unique connection with each of your target customer groups.
- Your personalised interactive persona
- Accessible online 24/7
- Via the R3MSCORE platform
You can engage with each of your personas via the R3MSCORE app on as many topics as you wish.
Result: informed decisions from your marketing and sales teams.
The day-to-day benefits of the digital persona
Every employee can request one of your personas to suit their needs.
Test
a message, a concept or a pitch before rolling it out.
Facilitate
a workshop or creative sprint with the client present.
Clarify
inform a strategic decision without waiting for the next study.
Onboarding
a new recruit by exposing them directly to the reality of working with clients.
A methodology that makes all the difference
A credible persona cannot be improvised.
Our approach is based on five methodological and technical principles which, taken together, distinguish a mere gadget from a genuine decision-making tool.
Our persona are not merely a few demographic attributes wrapped up in a generic description.
They are the result of an in-depth analysis of available data—both proprietary and open-source—conducted by SUGI RESEARCH.
Every trait, every behaviour, every preference is backed by a source.
Each Persona is built on a combination of several academic models:
- the Big Five (OCEAN) for personality traits;
- Schwartz’s values for motivation;
- Self-Determination Theory (SDT) for the dynamics of autonomy, competence and relatedness;
- the Kano model for prioritising what is expected, appreciated or delightful.
This is what enables the Persona to respond coherently and with nuance to topics it has never explicitly encountered.
A real consumer expresses doubt, hesitates, says “I don’t know”, changes their mind, politely declines, and adapts to the person they are speaking to.
Our prompts take this reality into account:
- communication styles tailored to the context;
- handling of red lines;
- typical questions;
- behavioural nuances.
The result: a dialogue that sounds neither scripted nor stereotypical.
Our software architecture ensures the service is available at all times.
If an AI provider becomes unavailable, our API communications automatically switch to another model without interruption.
Your teams can rely on the tool whenever they need it.
Our API communications are configured to integrate large knowledge bases:
- detailed segmentations;
- research histories;
- verbatim transcripts;
- quantitative data.
All whilst maintaining the smooth flow of real-time exchanges. Depth does not come at the expense of speed.
Insight Lead: facilitating customer insight
More than just a tool, RelIAble Persona is transforming the role of market research teams.
From producing reports consulted on an ad hoc basis, the Insight Lead becomes the facilitator of access to customer insights for the entire organisation, on an ongoing basis.
Try R3m Score’s RelIAble Persona – you’ll love it!
Discover it now!