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Creating balanced groups of testers for a user test
In the field of user testing, balanced groups of testers are crucial to obtaining reliable, usable results. This article guides you through the essential steps for creating balanced groups of testers, focusing on the use of the R3m Score tool. You’ll discover the importance of this approach, practical skills
How do I translate a questionnaire into several languages?
Translating a questionnaire into several languages is a crucial step in reaching an international audience and ensuring accurate, relevant responses. However, this process can be complex and time-consuming
Conditional questionnaire: simplifying the management of complex questionnaires
Designing an effective questionnaire is essential for collecting accurate and relevant data. One of the most powerful tools for achieving this is the conditional questionnaire.

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How do I translate a questionnaire into several languages?
Translating a questionnaire into several languages is a crucial step in reaching an international audience and ensuring accurate, relevant responses. However, this process can be complex and time-consuming
Conditional questionnaire: simplifying the management of complex questionnaires
Designing an effective questionnaire is essential for collecting accurate and relevant data. One of the most powerful tools for achieving this is the conditional questionnaire.
How Emotional Analysis Helps Detect an Offer’s Drivers of Appreciation (Drivers of Liking)
Discover how R3MSCORE emotional analysis transforms the identification of drivers of liking to optimize customer satisfaction. Explore an innovative method that goes beyond traditional approaches for richer, more accurate insights.
How emotional analysis improves Customer Experience management
Asking customers directly is essential to the optimization of Customer Experience. The goal is to identify obstacles to eliminate and delights to reinforce or to communicate more efficiently. However, facing a huge quantity of data after receiving the answers to...
What is the best open question to ask your customers?
Usually, customer feedback forms include an open question based on like/dislike: “What did / didn’t you like?”. R3MSCORE emotional analysis method consists in gathering 3 spontaneous words: “Following your experience with the company/brand, what are the 3 words that...
Beyond the NPS: measuring customer delight
Customer delight is a rare and precious emotion that transcends the customer experience but can’t be simply assessed on a scale of 0 to 10. It consists in the outcome of an exceptional interaction that solidifies the connection between customer and brand, thus...
« Surprising, Atypical, Powerful »
Jean-Christophe Bertrand, Marketing Director Labeyrie.
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